First e-Commerce product launch

Challenge:
To introduce the first 8x8 eCommerce product without overwhelming users, while keeping the main focus on the core features, pricing, and CTAs.

Additionally, my team was tasked with identifying optimization opportunities to help increase page conversions.

I implemented changes that resulted in over a 15% growth in the conversion rate:

• Highlighting the eCommerce/Trial product with a red-colored tag in the comparison chart effectively drew users' attention to the product features and price details.

• Optimizing the organization of features in the comparison chart improved clarity for customers, allowing them to start their discovery with a better understanding of the product's capabilities and benefits.

• Reworking the “tabbed” module (“For Enterprise” and “For Small Business”): 1) Made all navigational elements visible at once, 2) Switched to a horizontal layout, saving more than 50px of vertical space, and bringing the most valuable content above the fold.

• Improving page flow by swapping the positions of the image and product info modules in the header area, based on eye-path principles and best practices..

Overview page for the first e-Commerce launch

Challenges: 

1) To address the need of setting up customers expectations correctly as they go through the steps in purchasing flow.    
- I resolved it by presenting the five sign-up steps at this stage of eCommerce flow and by putting a stronger emphasis on “Get Started” CTA button to indicate the beginning point.

2) To achieve a consistent user experience throughout the entire purchasing flow starting from the web interface and complete with the product installation.
- I addressed it by balancing a page layout with the styles and elements from web and product, design systems.

This page plays a role of the “connector” between the web and product UX and shares just enough details with our users about the product itself and sets up the true expectations about all steps of the signup flow.