Resume

QUALIFICATION & CAREER SUMMARY:

Experienced and results-driven UX/UI Designer with 15+ years of expertise spanning fintech, healthcare, VoIP, internet security, eCommerce, and SaaS startups.
Specializing in creating user-centric, browser- and platform-compatible web and mobile experiences, leveraging Agile methodologies, WCAG accessibility standards, and data-driven insights to optimize user journeys. Demonstrated success in aligning UX objectives with business goals through cross-functional collaboration while maintaining consistency with design and branding guidelines.
Key achievements include 65% user engagement boost, 30% YoY traffic growth, 30% conversion rate increase, design leadership for $1 billion eCommerce business and 40% efficiency gain through streamlined processes. Proficient in inclusive user research, accessibility standards, wireframing, design systems, cross-functional collaboration and Agile end-to-end project management.

EXPERIENCE:

Principal UX Designer / Website Design Strategist
Providence Health & Services www.providence.org 2022 - 2024

Pioneered Digital-First Healthcare Financial Information: Collaboratively led redesign of healthcare financial site on Providence.org in collaboration with external design agencies and top executive stakeholders. Developed designs and interactive user paths for the Online Billing Payment and Financial Assistance Program, enhancing accessibility and optimizing the patient experience.
Aligned Digital Strategies and Enhanced User Experience: Spearheaded initiatives to align digital strategies with public relations goals, ensuring transparent communications and regulatory compliance. Integrated compelling content to empower informed financial decisions and enhance overall user satisfaction.
Optimized Performance and Drove Strategic Growth: Utilized Service Design methodologies, including ecosystem maps, innovative concept development, journey mapping, and translating customer insights into actionable strategies. Developed customized web analytics dashboards with Adobe Analytics to continually optimize web performance. Crafted a Revenue Cycle web strategy aligned with company vision, resulting in over 65% increased user engagement and up to 30% year-over-year website traffic growth.

Sr. UX/UI Product Designer
Intuit www.mint.intuit.com 2021 - 2022

Executed UX/UI design strategies for new feature development and optimization of existing experiences for Salary Search, Salary Reports, Mint profile, and other web-based applications.
Developed visual interfaces, UI, user flows, prototypes, and creative strategies for short-term and long-term growth of Mint Salary product.
Applied a hands-on, data-driven, and collaborative approach to conceptualize and refine ideas based on experimentation and customer research.

Sr UX Product Designer
Wavely (SaaS Startup) wavely.com February 2021 - October 2021

Designed and optimized a B2B networking platform: Delivered real-time messaging, profile matching, and integrated communication tools, driving significant boosts in user engagement and retention.
Streamlined design workflows: Scaled a design system that reduced design-to-development cycle times by 30% and enhanced efficiency by 25%, supporting fast-paced product development.
Leadership and innovation: Supported and mentored a high-performing design team to foster creativity and establish centers of excellence across web, product, and brand design, while implementing design thinking for intuitive user experiences.

Design Lead | Sr. Design Manager
8x8 Inc. www.8x8.com 2018 - 2020

Spearheaded the creative direction of design initiatives, from defining user stories and wireframes to visual design and development.
Managed operational aspects and art direction of in-house and third-party designers to establish and implement a new design system and brand identity for 8x8.
Directed the design execution strategy for the first eCommerce and Standalone Meetings website launches, resulting in an 11% increase in B2B subscription base. See case study.

Lead UX Designer
Kaspersky Lab USA www.kaspersky.com 2010 - 2018

Led UX design efforts for global marketing and online sales, optimizing site performance through A/B and MVT tests and implementing company-wide brand marketing initiatives.
Enhanced operational and maintenance processes for cross-functional teams globally, achieving a 40% improvement in executional efficiency.
Designed the “Help Me Choose” web-based application, driving a 30% increase in revenue through improved customer acquisition strategies.

Sr. Digital Designer | Sr. Design Manager
Symantec Corp. www.symantec.com 2004 – 2010

Managed design initiatives for global eCommerce websites and platforms, creating user-centered solutions that align business objectives with user needs.
Led cross-functional teams to drive the launch of new CMS and eCommerce stores, strategically enhancing user experience and optimizing content strategy for impactful results.
Established design team, creative processes and governance, ensuring consistent brand and UX standards.

TOOLS & SKILLS

PDF / Word