I'm Anna, UX/UI Designer

STRATEGIC DESIGN | 15+ YEARS | eCOMMERCE & DIGITAL TRANSFORMATION | BAY AREA/REMOTE.
A design evangelist and UX strategist passionate about creating user-centered solutions that drive business results. With a proven track record in eCommerce and web funnel optimization, I combine technical expertise in web architecture with design thinking to increase conversion rates and deliver seamless user experiences. I’m driven by the challenge of transforming complex digital systems into intuitive, impactful experiences.

Other core competencies:
- End-to-end UX/UI hands-on design
- User research/studies, journey mapping & service design
- Accessibility (WCAG) standards & Compliance
- Design guidelines & governance
- Strategic project management & roadmapping
- Cross-functional team collaboration.

Recent Work

Providence Health & Services

Principal UX Designer / Web experience Strategist

Service Design & UX Leadership:
Played a key role in the end-to-end service design transformation for healthcare financial web and product experiences, contributing to a 65% increase in user engagement through journey mapping, ecosystem analysis, hands-on prototyping, user testing and research. Collaborated with cross-functional stakeholders, agency partners, and the development team to execute a full redesign of Providence's healthcare financial website (providence.org/billing-support), transforming the user experience.

Digital Transformation Achievements:
Architected a user-centered financial assistance platform with streamlined navigation and improved accessibility, boosting digital adoption rates. Delivered a 30% YoY surge in website traffic through content and user flow optimization, the launch of an interactive accessibility calculator tool, and performance tracking using KPI dashboards for post-launch data metrics.

UX Research & Implementation:
Conducted comprehensive UX research—including competitive analysis, card sorting, and user testing—resulting in optimized registration flows and high-fidelity prototypes aligned with accessibility and mobile-first principles. Translated insights into actionable product requirements and led cross-functional teams through design and implementation phases.

 

Intuit (Mint)

SR. UX & UI PRODUCT DESIGNER

Product development - Mint Salary Insights Platform (Beta):

  • Led design of Mint Salary Beta platform, delivering personalized compensation analytics reaching 10M+ users through data-driven insights and interactive visualizations.

  • Architected hyper-personalized salary exploration features integrating multiple data points: role, employer, location, experience level, and industry benchmarks.

  • Increased user engagement through mobile-first design strategy and optimized search flows for salary comparison tools.

Visual Design & UX/UI Strategy Implementation:

  • Designed and launched salary analytics dashboard with real-time data visualization, improving user engagement by implementing mobile-first responsive design.

  • Optimized conversion funnel for Salary Search and Reports features through user testing and iterative design improvements.

  • Enhanced Mint profile system architecture with streamlined navigation and personalized user journeys.

    (See launched home page and sample salary report).

 

Wavely
(SaaS startup)

SR. PRODUCT DESIGNER   

Design Leadership and Platform Innovation:

  • Architected and launched professional networking platform, implementing real-time messaging, profile matching, and seamless communication features.

  • Established scalable design system and processes for rapid iteration, optimizing design-to-development workflow.

  • Led cross-functional design team in delivering high-impact solutions across web, product, social media, and print channels.

Strategy, Creative Processes and Team Development:

  • Implemented design thinking methodology to transform complex user goals into intuitive workflows and engaging experiences.

  • Created and standardized design processes optimized for fast-paced product development, improving team efficiency and output quality.

  • Built and mentored high-performing design team, establishing centers of excellence for web, product, and brand design.

 

8x8 Inc.

DESIGN Lead   | Sr. Design manager        

Design Leadership & Enterprise Transformation:

  • Led art direction for in-house and 3rd party designers, establishing a new 8x8 design system and brand identity across multiple channels (eComm, partners portal, www.8x8.com/products).

  • Launched company's first eCommerce Product and Enterprise Meetings product, driving digital transformation and new revenue channels.

  • Directed cross-functional rebranding initiatives across 8x8.com ecosystem, orchestrating collaboration between in-house teams, product development, and agency partners.

Operational Excellence & Team Development:

  • Established enterprise-wide design operations framework, implementing project management tools and agile processes to scale Marketing initiatives.

  • Built and scaled in-house design team through strategic hiring, mentorship programs, and career development paths.

  • Developed vendor evaluation framework and led selection process for major digital initiatives including site-wide redesign.

 

Kaspersky Lab for North America

Lead designer for global online sales and marketing  

Global Design Leadership

  • Spearheaded design for global marketing and online sales campaigns, driving business growth through site optimization (A/B, MVT), information architecture (IA), branding, and identity development.

In-Product Marketing Impact

  • Designed trial-ware flow marketing screens, achieving a 19% increase in $/Download and a 30% rise in Orders/Download.

In-Product Design Expertise

  • Crafted intuitive on-boarding, up-sell, cross-sell, and installation flows, enhancing user experience and driving conversions.

Process Management & Global Team Leadership

  • Developed and implemented business and creative process management for a global team of over 50 people, ensuring efficiency and scalability.

Cross-Functional Collaboration & Efficiency

  • Improved collaboration processes with global cross-functional teams, resulting in a 40% increase in executional efficiency and enhanced project outcomes.

 

Symantec corp. 

Sr. Designer and design Manager, e-Commerce customer experience group   

Global Design & Development Leadership

  • Led and managed Web/Graphic design, site optimization, and development for Symantec Stores globally, driving business growth through enhanced user experience.

Design Governance & Standards

  • Developed and implemented a comprehensive style guide and best practices specification for the global creative team, ensuring brand consistency and design excellence.

Global Campaign Creative Assets

  • Designed and delivered various promotional store fronts, product launches, interactive ad modules, animated banners, and eCommerce widgets for global campaigns, driving engagement and conversions.

Vendor Management & Brand Stewardship

  • Successfully managed external vendors to ensure consistent application of brand and user experience in multimedia projects and shopping cart experiences, maintaining brand integrity.

 

freelance work

freelance work

  • Logo Design & Design System: Crafted a compelling logo design and comprehensive design system for ParleyPro.com, a cutting-edge contract management platform, showcasing expertise in art direction and visual identity.

  • Brand Revitalization: Successfully redesigned the Idaho Coffee Roasting company brand, modernizing their visual identity and elevating their market presence.

  • Information Architecture & Optimization: Developed a new information architecture and optimized design for Toro Pizza and Ice Cream Co., enhancing user experience and driving business growth through intuitive and effective design solutions.