I'm Anna, UX/UI designer and team lead

STRATEGIC DESIGN | 15+ YEARS | FINTECH, HEALTHCARE, INTERNET SECURITY, eCOMMERCE, SaaS.

I love transforming complex digital systems into simple, intuitive experiences that feel effortless. With a background in eCommerce and digital transformation, I blend design thinking with technical expertise to create solutions that delight users and drive real results. From boosting conversions to streamlining workflows, I make every interaction seamless, engaging, and impactful.

Other core competencies:
- End-to-end UX/UI design, from ideation to implementation
- User research, journey mapping, and service design
- Expertise in WCAG accessibility standards and compliance
- Design guidelines and governance
- Strategic project management and roadmapping
- Cross-functional team collaboration
- Design team leadership and mentoring.

Recent Work

BlackRock

Senior UX Designer (Currently contracting)

  • Spearheading UX/UI strategy for investment platforms and advisor experiences, aligning stakeholder goals with frictionless user flows that support financial decisions for millions of users.

  • Leading cross-functional collaboration with engineers, product managers, and researchers to deliver scalable design systems and elegant experiences under tight deadlines.

  • Leveraging Design Thinking and rapid prototyping to iterate, test, and validate concepts, ensuring strong usability and business alignment.

Please note: these projects are currently in progress and covered by NDA agreements. While I cannot share specific deliverables publicly, I’m happy to discuss my design process, problem-solving approach, and creative thinking behind each step during interviews or conversations.

 

Providence Health & Services

Principal UX Designer / Web experience Strategist

Service Design & UX Leadership:
Played a key role in the end-to-end service design transformation for healthcare financial web and product experiences, contributing to a 65% increase in user engagement through journey mapping, ecosystem analysis, hands-on prototyping, user testing and research. Collaborated with cross-functional stakeholders, agency partners, and the development team to execute a full redesign of Providence's healthcare financial website (providence.org/billing-support), transforming the user experience.

Digital Transformation Achievements:
Architected a user-centered financial assistance platform with streamlined navigation and improved accessibility, boosting digital adoption rates. Delivered a 30% YoY surge in website traffic through content and user flow optimization, the launch of an interactive accessibility calculator tool, and performance tracking using KPI dashboards for post-launch data metrics.

UX Research & Implementation:
Conducted comprehensive UX research—including competitive analysis, card sorting, and user testing—resulting in optimized registration flows and high-fidelity prototypes aligned with accessibility and mobile-first principles. Translated insights into actionable product requirements and led cross-functional teams through design and implementation phases.

 

Intuit (Mint)

SR. UX & UI PRODUCT DESIGNER

Product development - Mint Salary Insights Platform (Beta):

  • Led design of Mint Salary Beta platform, delivering personalized compensation analytics reaching 10M+ users through data-driven insights and interactive visualizations.

  • Architected hyper-personalized salary exploration features integrating multiple data points: role, employer, location, experience level, and industry benchmarks.

  • Increased user engagement through mobile-first design strategy and optimized search flows for salary comparison tools.

Visual Design & UX/UI Strategy Implementation:

  • Designed and launched salary analytics dashboard with real-time data visualization, improving user engagement by implementing mobile-first responsive design.

  • Optimized conversion funnel for Salary Search and Reports features through user testing and iterative design improvements.

  • Enhanced Mint profile system architecture with streamlined navigation and personalized user journeys.

    (See launched home page and sample salary report).

 

Wavely (SaaS startup)

SR. PRODUCT DESIGNER/LEAD 

Design Leadership and Platform Innovation:

  • Architected and launched professional networking platform, implementing real-time messaging, profile matching, and seamless communication features.

  • Established scalable design system and processes for rapid iteration, optimizing design-to-development workflow.

  • Led cross-functional design team in delivering high-impact solutions across web, product, social media, and print channels.

Strategy, Creative Processes and Team Development:

  • Implemented design thinking methodology to transform complex user goals into intuitive workflows and engaging experiences.

  • Created and standardized design processes optimized for fast-paced product development, improving team efficiency and output quality.

  • Built and mentored high-performing design team, establishing centers of excellence for web, product, and brand design.

  • Provided mentorship support and developed structured design review processes that fostered a collaborative learning environment, leading by example while providing individual coaching on carrier development, design critique, and leadership readiness.

 

8x8 Inc.

DESIGN Lead   | Design Director        

Design Leadership & Enterprise Transformation:

  • Led art direction for in-house and 3rd party designers, establishing a new 8x8 design system and brand identity across multiple channels (eComm, partners portal, www.8x8.com/products).

  • Launched company's first eCommerce Product and Enterprise Meetings product, driving digital transformation and new revenue channels.

  • Directed cross-functional rebranding initiatives across 8x8.com ecosystem, orchestrating collaboration between in-house teams, product development, and agency partners.

Operational Excellence & Team Development:

  • Established enterprise-wide design operations framework, implementing project management tools and agile processes to scale Marketing initiatives.

  • Built and scaled in-house design team through strategic hiring, mentorship programs, and career development paths.

  • Developed vendor evaluation framework and led selection process for major digital initiatives including site-wide redesign.

 

Kaspersky Lab for North America

Lead designer for global online sales and marketing  

Global Design Leadership

  • Spearheaded design for global marketing and online sales campaigns, driving business growth through site optimization (A/B, MVT), information architecture (IA), branding, and identity development.

In-Product Marketing Impact

  • Designed trial-ware flow marketing screens, achieving a 19% increase in $/Download and a 30% rise in Orders/Download.

In-Product Design Expertise

  • Crafted intuitive on-boarding, up-sell, cross-sell, and installation flows, enhancing user experience and driving conversions.

Process Management & Global Team Leadership

  • Developed and implemented business and creative process management for a global team of over 50 people, ensuring efficiency and scalability.

Cross-Functional Collaboration & Efficiency

  • Improved collaboration processes with global cross-functional teams, resulting in a 40% increase in executional efficiency and enhanced project outcomes.

 

Symantec corp. 

Sr. Designer and design Manager, e-Commerce customer experience group   

Global Design & Development Leadership

  • Led and managed Web/Graphic design, site optimization, and development for Symantec Stores globally, driving business growth through enhanced user experience.

Design Governance & Standards

  • Developed and implemented a comprehensive style guide and best practices specification for the global creative team, ensuring brand consistency and design excellence.

Global Campaign Creative Assets

  • Designed and delivered various promotional store fronts, product launches, interactive ad modules, animated banners, and eCommerce widgets for global campaigns, driving engagement and conversions.

Vendor Management & Brand Stewardship

  • Successfully managed external vendors to ensure consistent application of brand and user experience in multimedia projects and shopping cart experiences, maintaining brand integrity.

 

freelance work

freelance work

  • Logo Design & Design System: Crafted a compelling logo design and comprehensive design system for ParleyPro.com, a cutting-edge contract management platform, showcasing expertise in art direction and visual identity.

  • Brand Revitalization: Successfully redesigned the Idaho Coffee Roasting company brand, modernizing their visual identity and elevating their market presence.

  • Information Architecture & Optimization: Developed a new information architecture and optimized design for Toro Pizza and Ice Cream Co., enhancing user experience and driving business growth through intuitive and effective design solutions.